How are your social media accounts really doing?

Are you Social on them?
Are you talking WITH people (engaging)?

Between scheduling posts, and arranging for graphics, and planning storytelling, when was the last time you sat down and engaged with people on the platforms?

I’m not talking about replying to comments or retweeting /reposting UGC (user-generated content).

Are you engaging with the community on the platforms? Are you commenting on other content creators’ posts, and striking up conversations with strangers in other people’s comment sections?

The difference in engagement you will see when talking WITH people, as opposed TO talking to people is massive.

Brand Marketing

Can you pass the test?

  • Are you using the same high-level pitch of your game on your bio page for socials?
  • Is the style and tone of voice consistent throughout your marketing efforts?
  • Are you ensuring that the most important information is placed “above the fold” on socials?
  • Are you adding subtitles on voice content?
  • Are you following a style guide for marketing content?

(consistent usage of logo, fonts, colors, filters/image editing, tone of voice, word usage, and emojis)

Cosplay photoshoot for DiceCoaltionGames

Food for thoughts:
If I asked you today, what is your brand, what would you answer?