– Your guide to social media marketing in the boardgaming space
Author Archives: dinasaidso
Dina has always been an avid gamer and playtester, with a few games under her belt.
After years of work in sales, QA/testing, and community building, she switched her focus to crowdfund marketing,
helping indie publishers and designers get the most out of their hours on social media.
The Reputation of the Owner of a company attributes to nearly half of the company’s perceived value, and reputation.
The future of B2B
Social branding is no longer a nice-to-have, but essential.
Your social media presence can attract:
This is why your Brand = Reputation
Who is the targeted audience?
What is something that is related to the company that you can talk about?
What do you have to say?
Where is it shared?
1. Social media 2. Virtual / in person speaking 3. Guest contributed articles
Maybe you recently launched a new game, or annouced a product, what did you learn while working on it? What is something you had to change? How did you handle feedback? Where did the inspiration come from?
Visibility and Engagement
I recently helped a client of mine get on LinkedIn, and she is already GirlBossing over there after just a few weeks of writing one post a week.
When we talk about “posting regularly”, that doesn’t have to be once a day, it can be whatever WORKS for you, be it every forthnight, or once every 2 week, as long as you are able to remain consistent.
Keep in mind what your goals are when posting, and building your network. And don’t be afraid of having an opinion!
Drop some REAL knowledge.
Should you need help getting started, feel free to fill out the contact form for a free 30 minute consultation.
I’m thinking I’ll make a series out of this, like I did with my auditing tips. In this post we will cover the three different types of content that we share, later we will dive deeper into the other aspects of content planning and management.
With that being said, That feeling you have when you just DON’T want to log on and make another social media post. Do you know that feeling?
Does it happen to you repeatedly?
Maybe it’s time to consider social media content planning.
Knowing what to do on social media is half the battle (sometimes), and making a plan for your content doesn’t have to be a huge thing, it can start in the small.
With 3 words.
Reactive Proactice Interactive
3 active words with a lot of meaning.
Posting on the GO!
This is good for letting you change and responde quickly to the mood of your audience, handle recent news in your industry, and even to let the content be authentically you.
Reactive content is great for building engagement, but constantly shifting and being on alert on socials can be exhausting, especially if you are only doing Reactive content, as it would require you to be connected all the time.
It can be good to have an overarching plan as to what you are posting, and to have content ready on off-days.
I know that some of you might be reluctant to schedule content, as it feels more authentic to post on the go, even when you have content planned for something.
Nobody needs to know.
You can schedule, and plan for being active at the time of posting to make sure you are still reactive in your content management, and it’s recommended that you do so. Engaging around the same time you have content being pushed out, is key to engagement building, and a bit of relaxed mind for yourself, knowing thta the content will roll out, without you stressing with the phone as the clock hits 7pm, just to publish something.
You have seen the calendar, in 3 weeks its Valentines or a major event, be it nationally or internationally. If you know what you want to do for it, schedule it NOW, if not, start planning for it.
A proactive strategy on social media is “showing up” on time, and being consistent with the content you publish.
A proactive approach to social media is scheduling content ahead of time, to make sure you don’t miss a day, while also allowing space for being creative and making content on the go (reactive), if you should wish.
It allows you to add captions ahead of time, because you know that 85% of videos on Facebook and Instagram is being watched without sound.
It allows you to research hashtags in advance and have a #plan for your content, in order to reach the right people, using the right words.
Being proactive on social media allows you to also take use of the metrics and measure the efficiancy of your outreach and presence across your social media platforms, allowing you to adjust when needed.
Hosting challenges and competitions is another great way to continue building engagement and reaching new audience.
Interactive content is the sprinkle on ice cream, the cerry on top, and the boba in your tea, it gives LIFE to any social media account.
It’s being unapologetically excited about something, and sharing what you love with others in video format.
Tiktok, Reels, Twitch, oh my! A delight to the mind.
There is something about Interactive content that draws people in. It increases the “time spent on account” tracker that runs behind most social media algorithms. I’ll probably make an entirly different segment on this alone. This in turn increases your reach.
The downside with only doing interactive content is that it is time consuming and that it takes a lot of time. You then need to market the content you made, in order to get eyes on it.
As with Sprinkles on ice cream it’s good to have SOME, but not all sprinkles and no ice cream.
If you are making a lot of video/audio only content, consider switching things up with also using screen grabs, clips, and stills from the video (or make graphics to present your content) in order to make additional content. This will allow you to populate your channels with more posts, about the same piece of content. Maximising the output.
Let me know if you would be interested in a full post covering how to do split a piece of content into several smaller pieces of content.
When you first join twitter there is a silence. We need to break that. Make some Noise!
Find, or make a list of movers and shakers in the industry
Follow key- influencers in the industry
You have to stick with it for a while before you start seeing a return on the investment on Twitter, if you are just getting started I would recommend spending at least 3 months on it before you decide if it’s a platform for you or not.
Personally I love Twitter, it’s a great way to find like-minded people and find cross collaborative opportunities in the field.
So You started following people, now let’s talk Content. Content is QUEEN!
Types of content
In the beginning you want to find outwhat works for you, your industry, and the followers you are attracting. A combination that works for some, might not work for you.
We are all unique beings, and this is where YOU get to * SHINE *
Not a meme person? Just Skip It!
Quote Retweets and Retweets
Did you do a good? Retweet it!
Every now and then, you want to Retweet your own work. Shared some cool Work Product? Bump that post!
Really want more people to see your latest content? Wait 12 hours, and then retweet it. This is to ensure you get the max out of the audience, and the Time Zones we all live in. EU sleeping? No Problem – Retweet!
Allow Quote Tweets. It might seem counterproductive, and some fear that it will take the conversation away from their account. Truth is, this encourages a wider spread of the content.
Replies and Comments
No-one wants to feel chained to the screen, and replying to content on Twitter shouldn’t feel like WORK.
Networking and making conversations is a HUGE part of Twitter, and I want you to have fun with it.
Replies and comments is a great way to BOOST that piece of content, as well as that of your friends. Holding conversations is a fantastic way to increase the visibility to the conversation happening.
If possible, spread out when you use the platform to reply and making content. You will usually see an increase in activity early morning and late evenings depending on the location of your audience.
Twitter, like most other social media platforms, doesn’t like Links. This is because it takes the viewers away from their platform.
So whenever you can, try to share the content natively. A bit of art? – Share it as an image Want people to check out your Youtube channel? – Look into getting a Link organizer for your bio, and add a call to action for people to go there, and make a graphic image showing the content they can find.
Be as specific as possible, and manage expectations when you have to share a link. ” Click this link to find my friends cyberpunk game that is currently on Kickstarter”
*Save the clickbaiting for Facebook where it might work.
Non specific tags, unless trending, is a big No-No. The more bot-y you look, the higher a risk you run to get yourself supressed. It’s a balancing act for sure.
So, here is what you do: Check what tags are trending, and jump on the ones that are relevant to you and your industry, and those that sound like fun. Product and Service- focused accounts can often see a boost to their content when taking a spin on trending tags that fit their content.
#recycling trending again and you happen to have this really cool up-cycled desk organizer at work? Share it!
Use specific tags that are relevant to the content you are sharing. Posting about the latest productline you just released? Make a tag for it.
If you make rainbow coloured dice set, then #rainbowdice is a great tag to use. If you are a freelance copywriter and want to share your sell-sheet? #freelancecopywriter
Remember, tags, are Keywords. When people click, or search for these words, they expect to find Relevant content.
Own your own Hashtag #MarketingWithDina is a tag I often use when sharing tips on how to do marketing, it makes it easier for people to find my webpage, as well as other content that I have made under this tag, no matter the platform. Do the same.
Find out your best posting time.
This is a bit trickier than on Instagram and Tiktok, as those will literally tell you exactly when your audience is the most active.
Look at your analytics. Where is your audience located? There are three times during the day that people usually are the most active.
First thing in the morning
Lunch hour distraction
Once you know the timezones your audience is located in, try posting around those times for a few weeks and then go back to the analytics and see which ones gets the highest impressions and interactions.
Stick with the times that work, and tweak the ones that doesn’t work.
Adjust your content to the audience. Don’t post about Breakfast when your audience would be having dinner.
Be sure to have an updated Profile text, that accuratly describes who you are, and what you do on the Twitter-verse.
Manage expectations. People like to know what they will be getting before hitting the Follow button.
Make it easy for them to make that decision
One tip I always give my clients is to make sure their Twitter is set to “See Latest Tweet First”, this makes it easier for you to repond to content that is Current.
Am I replying to comments and direct messages (DMs)?
Am I following like-minded businesses and creators?
Am I interacting with other accounts?
Am I collecting UGC (user-generated content)?
Am I tracking my most engaged followers?
Say I play your game and post an image, Story or Reels on my account.
What do you do with it?
Share to Stories – Tag me in it and add a little GIPHY
Send a message thanking me for posting and ask for a copy of the gorgeous content i just made, with the promises that you will share and tag later.
Use the app REPOST to automagically take my image and post it on your Instagram feed, where you tag me and thank me for sharing.
This type of content is called User-Generated Content (UGC for short). I would highly recommend that you collect and share UGC’s as it’s a great way to engage the audience further. Plus, it makes you look good to new-comers.